Resume

Experience

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2023 - PRESENT

UX DIRCETOR

Amsterdam

Led the UX strategy and design direction for ING’s Wholesale Banking Advanced Analytics tribe, enhancing user experience across complex financial products and services, resulting in a 15% increase in user efficiency scores.
Spearheaded a cross-functional team of UX designers, researchers, and data scientists, fostering a culture of innovation and collaboration where culture was measured and improved by 21%.
Mentored and coached team members to develop their skills and achieve their career goals.
Conducted in-depth user research and usability testing, translating insights into actionable design improvements.
Collaborated with senior stakeholders and C-level executives to align UX strategies with business objectives,
Championed the integration of emerging technologies such as AI and machine learning into wholesale banking products, enhancing predictive analytics features and improving decision-making tools for corporate clients.

2021 - 2023

DIRECTOR IN CUSTOMER STRATEGY & DESIGN

Amsterdam

Collaborated on projects with clients, stakeholders, and cross-functional teams to define project goals, scope, and timelines.
Conducted user research and usability testing to inform design decisions and validate design solutions for stakeholders and C-Suite executives.
Developed and executed design strategies that aligned with client’s business objectives and delivered measurable results in KPI’s.
Created wireframes, prototypes, and design specifications to communicate design concepts and requirements to sign-off parties and developers.
Managed project budgets, timelines, and resources to ensure on-time and on-budget delivery.
Mentored and coached team members to develop their skills and achieve their career goals.
Contributed to business development efforts by identifying new opportunities and participating in pitches and proposals.

2016-2021

GLOBAL EXPERIENCE DIRECTOR

Amsterdam & (Global)

Worked closely with the Precision Diagnosis cluster organisation and company stakeholders to enhance the quality and user experience of 112 Philips products.
Created the Philips Design Language System (dDLS) & engaged business leaders to adopt the (dDLS) in their individual solution spaces.
Collaborated with individual businesses on roadmaps to combine design and development activities with our teams for maximum impact in shortest time.
Worked with agile design and software architects on platform issues and reported on software design experience to upper management. Bridged the gap between design and development worlds to ensure solutions make sense and perform at scale.
Oversaw a growing design team in all aspects of experience including business requirements, information architecture user flows and new concepts.
Conducted day-to-day activities such as strategy, vision, design and product evaluations, wireframes, prototypes, concepts, building propositions, updating the design system, stakeholder management, and legacy management.
Managed a team of Leads, Designers, and UX/UI professionals with mentorship to succeed in their career at Philips.

2013-2016

LEAD & PRINCIPLE OF UX

Amsterdam

Matured UX design, way of working, and project methodologies by creating a Center of Excellence (COE).
Led and defined UX strategy for Professional Services at Backbase, growing the creative team from 0-50.
Defined UX process, user profiles, created journey maps, flows, and visual solutions.
Scaled design across Enterprise SaaS platforms and created connected device design.
Prototyped and coached clients on design thinking, travelled and took the lead on the impact new technology had for our solutions.
Served as UX lead on high-profile Fintech projects for financial industry.
Mentored and managed team in the ways of UX. Talent managed 20+ UX Consultants, 20+ Front End and 10+ Back End Developers.

2011-2013

SENIOR UX/UI DESIGNER

Amsterdam

Designed for Cloud9 IDE's user experience (UX/UI) and brand, helped guide the design and development teams in building features and flows.
Helped create the business' future vision and collaborated with the CEO, CTO, Creative Director and Marketing to create company roadmaps.
Drove the design & product direction in a start-up, being only 1 of 2 designers. The company was sold to Amazon.

Education

2020 - 2022

UNIVERSITY OF AMSTERDAM BUSINESS SCHOOL

Executive MBA in Business Administration, Management & Operations

Specialty focus: Corporate Transformation

Average Mark 8.5 (A)

Competitive & Corporate Strategy, Ethics & Sustainability, Business Negotiations, Strategic Performance Management, Change Management, International Business, Business Analytics, Valuation, Corporate Finance, Purpose Driven Strategy, Executive Process, Conscious Marketing, Digital Business, Business Simulation.

2001-2002

GLASGOW CALEDONIAN UNIVERSITY

BA (Hons) Applied Graphics with Multimedia Technology

I achieved my degree with distinction Mark: 2:1. Main subjects: design studies project, multimedia development technology with interface design, business studies, graphic design, webpage development, animation, desktop publishing &; 3D modeling.

1999-2001

CITY OF GLASGOW COLLEGE

HND Digital Art & Design

I achieved my diploma with credit in subjects such as graphic design, print design, multimedia technology, web design and illustration.

Skills

Professional skillset

User Research

Business Strategy

Prototyping

User Interface Design

Adobe Creative Suite

Design thinking

Product Management

Figma

Mentoring

User Journys

Agile Methodologies

Public Speaking

Generative AI

Talent Management

Service Design

Product Innovation

Team Leadership

Design Systems

Communication

E-Commerce

Psychological Safety

Chat GPT

User Experience Design

Wireframing

Certifications

2021

NIELSON NORMAN GROUP

Certificate in User Experience

Speciality: UX Management

Virtual class with 5 exams

Certificate ID: 1059569

Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation and design patterns. Designing complex applications to support domain-specific workflows presents unique challenges as compared to designing applications for broad audiences and generalist domains.