2021 - Present
DIRECTOR IN CUSTOMER STRATEGY & DESIGN
Collaborated on projects with clients, stakeholders, and cross-functional teams to define project goals, scope, and timelines.
Conducted user research and usability testing to inform design decisions and validate design solutions for stakeholders and C-Suite executives.
Developed and executed design strategies that aligned with client’s business objectives and delivered measurable results in KPI’s.
Created wireframes, prototypes, and design specifications to communicate design concepts and requirements to sign-off parties and developers.
Managed project budgets, timelines, and resources to ensure on-time and on-budget delivery.
Mentored and coached team members to develop their skills and achieve their career goals.
Contributed to business development efforts by identifying new opportunities and participating in pitches and proposals.
GLOBAL EXPERIENCE DIRECTOR
Amsterdam & (Global)
Worked closely with the Precision Diagnosis cluster organisation and company stakeholders to enhance the quality and user experience of 112 Philips products.
Created the Philips Design Language System (dDLS) & engaged business leaders to adopt the (dDLS) in their individual solution spaces.
Collaborated with individual businesses on roadmaps to combine design and development activities with our teams for maximum impact in shortest time.
Worked with agile design and software architects on platform issues and reported on software design experience to upper management. Bridged the gap between design and development worlds to ensure solutions make sense and perform at scale.
Oversaw a growing design team in all aspects of experience including business requirements, information architecture user flows and new concepts.
Conducted day-to-day activities such as strategy, vision, design and product evaluations, wireframes, prototypes, concepts, building propositions, updating the design system, stakeholder management, and legacy management.
Managed a team of Leads, Designers, and UX/UI professionals with mentorship to succeed in their career at Philips.
LEAD & PRINCIPLE OF UX
Matured UX design, way of working, and project methodologies by creating a Center of Excellence (COE).
Led and defined UX strategy for Professional Services at Backbase, growing the creative team from 0-50.
Defined UX process, user profiles, created journey maps, flows, and visual solutions.
Scaled design across Enterprise SaaS platforms and created connected device design.
Prototyped and coached clients on design thinking, travelled and took the lead on the impact new technology had for our solutions.
Served as UX lead on high-profile Fintech projects for financial industry.
Mentored and managed team in the ways of UX. Talent managed 20+ UX Consultants, 20+ Front End and 10+ Back End Developers.
SENIOR UX/UI DESIGNER
Designed for Cloud9 IDE's user experience (UX/UI) and brand, helped guide the design and development teams in building features and flows.
Helped create the business' future vision and collaborated with the CEO, CTO, Creative Director and Marketing to create company roadmaps.
Drove the design & product direction in a start-up, being only 1 of 2 designers. The company was sold to Amazon.
2020 - 2022
UNIVERSITY OF AMSTERDAM BUSINESS SCHOOL
Executive MBA in Business Administration, Management & Operations
Specialty focus: Corporate Transformation
Average Mark 8.5 (A)
Competitive & Corporate Strategy, Ethics & Sustainability, Business Negotiations, Strategic Performance Management, Change Management, International Business, Business Analytics, Valuation, Corporate Finance, Purpose Driven Strategy, Executive Process, Conscious Marketing, Digital Business, Business Simulation.
GLASGOW CALEDONIAN UNIVERSITY
BA (Hons) Applied Graphics with Multimedia Technology
I achieved my degree with distinction Mark: 2:1. Main subjects: design studies project, multimedia development technology with interface design, business studies, graphic design, webpage development, animation, desktop publishing &; 3D modeling.
CITY OF GLASGOW COLLEGE
HND Digital Art & Design
I achieved my diploma with credit in subjects such as graphic design, print design, multimedia technology, web design and illustration.
User Interface Design
Adobe Creative Suite
User Experience Design
NIELSON NORMAN GROUP
Certificate in User Experience
Speciality: UX Management
Virtual class with 5 exams
Certificate ID: 1059569
Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation and design patterns. Designing complex applications to support domain-specific workflows presents unique challenges as compared to designing applications for broad audiences and generalist domains.
IF Award –
Patient Dashboard (2020)
The Hammerman Award (2016)
IF Award –
Prince Philip Award (2014)
The next web – TWN – Couch Sessions
Ladies that UX – Mentorship Program – Closing Events
JUROR: America By Design Season 2
Appears as a Juror on American TV Show “America By Design”. Appearance throughout season 2.